SBLA means ‘scientific beauty,’ while the idea, beginning with the acclaimed and sought after neck sculpting wand, was conceived in LA, the mission is to empower women everywhere to age beautifully on their own terms with non-invasive alternatives that deliver scientifically researched anti-aging products in our proprietary devices or as we say ‘wands’ with anti-microbial application and airtight, active, good for you ingredients that deliver.
That is the SBLA brand promise.
SBLA Beauty provides hundreds of thousands of customers the most targeted anti-aging ‘wanderful’ results!
SBLA® Beauty is led by entrepreneur and beauty industry veteran Randi Shinder, founder of multiple iconic beauty brands.
The SBLA® story began in late 2018 with the revolutionary and clinically proven Neck, Chin & Jawline Sculpting Wand to firm, lift, sculpt, and define the entire neck area, including the décolleté . In 2020, SBLA introduced its Neck Sculpting Wand XL, the first-ever topical application proven to melt-fat, backed by Harvard Medical Research. The formula targets and treats the neck area to melt fat under the chin, boost collagen production and generate millions of new skin cells while you sleep.
In 2021, SBLA Beauty partnered with supermodel and actress Christie Brinkley.