SBLA’s mission is to offer anti-aging solutions that are alternatives to in-office procedures with scientific-based topical applications.
SBLA® Beauty is led by entrepreneur Randi Shinder, founder of iconic beauty brands CLEAN Perfume, Dessert Beauty with Jessica Simpson and Fusion Beauty. which launched the first ever micro-injected collagen lip plumper, Lipfusion.
SBLA® launched in 2018 with the first of its kind revolutionary and clinically proven Neck, Chin & Jawline Sculpting Wand to firm, lift, support and define the entire neck area. In 2020 SBLA introduced the first-ever topical product proven to melt-fat, backed by Harvard Medical research. The formula targets and treats the neck area to melt fat under the chin, boost collagen production and generate millions of new skin cells while you sleep.
In 2021 Randi partnered with supermodel and actress Christie Brinkley.
"At SBLA, our mission is to deliver products that women want but cannot find. We were so thrilled to learn about Christie's passion for our products because not only is she a legend in the beauty industry, but she truly shares the same mindset that we have in making a difference in the lives of women and men and the new vision of the company," said Shinder. "This partnership is a demonstration of our unique place with consumers and the desire for women to feel their best without anything invasive or painful. As women ourselves in our 50s and 60s we have a shared perspective on and respect for this market need. We are ecstatic to be able to provide additional real solutions for unaddressed concerns." - Randi Shinder
“I remember being told that in my job I would be over the fill and done by 30. At 30 I was standing at the top of a mountain, that I just hiked going, ‘I feel better than ever’. We want people to know that you are never too to get it together. That the body will respond when you treat it right, when you give it the right tools and I want to help women do that.” - Christie Brinkley
Randi and Christie have received numerous accolades since the partnership was announced in February 2021 including WWD (link) Extra (link), People (link), New Beauty (link), Hello (link), Yahoo Finance (link) among others.
In the coming years SBLA Beauty will continue to develop scientific-based, clinically proven, unique skin-care products as we expand bring SBLA to women around the world.