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SBLA BEAUTY
Where Science Meets Beauty.

SBLA BEAUTY - WHERE BEAUTY MEETS SCIENCE

Mission

SBLA’s mission is to offer anti-aging solutions that are alternatives to in-office procedures with scientific-based topical applications.

 

About Us

SBLA® Beauty is led by entrepreneur Randi Shinder, founder of iconic beauty brands CLEAN Perfume, Dessert Beauty with Jessica Simpson and Fusion Beauty. which launched the first ever micro-injected collagen lip plumper, Lipfusion.  

SBLA® launched in 2018 with the first of its kind revolutionary and clinically proven Neck, Chin & Jawline Sculpting Wand to firm, lift, support and define the entire neck area. In 2020 SBLA introduced the first-ever topical product proven to melt-fat, backed by Harvard Medical research. The formula targets and treats the neck area to melt fat under the chin, boost collagen production and generate millions of new skin cells while you sleep.

In 2021 Randi partnered with supermodel and actress Christie Brinkley.

"At SBLA, our mission is to deliver products that women want but cannot find. We were so thrilled to learn about Christie's passion for our products because not only is she a legend in the beauty industry, but she truly shares the same mindset that we have in making a difference in the lives of women and men and the new vision of the company," said Shinder. "This partnership is a demonstration of our unique place with consumers and the desire for women to feel their best without anything invasive or painful. As women ourselves in our 50s and 60s we have a shared perspective on and respect for this market need. We are ecstatic to be able to provide additional real solutions for unaddressed concerns." - Randi Shinder

“I remember being told that in my job I would be over the fill and done by 30. At 30 I was standing at the top of a mountain, that I just hiked going, ‘I feel better than ever’. We want people to know that you are never too to get it together. That the body will respond when you treat it right, when you give it the right tools and I want to help women do that.” - Christie Brinkley

Randi and Christie have received numerous accolades since the partnership was announced in February 2021 including WWD (link) Extra (link), People (link), New Beauty (link), Hello (link), Yahoo Finance (link) among others.

In the coming years SBLA Beauty will continue to develop scientific-based, clinically proven, unique skin-care products as we expand bring SBLA to women around the world.

Mission

SBLA's mission is to offer and deliver anti-aging solutions or, as we like to call it, aging beautifully, products and solutions backed by science combined with unique applications that are alternatives to invasive in-office procedures.

SBLA Beauty offers hundreds of thousands of customers at-home alternatives to invasive in-office cosmetic procedures.

 

About Us

SBLA® Beauty is led by entrepreneur Randi Shinder, founder of iconic beauty brands CLEAN Perfume, Dessert Beauty with Jessica Simpson and Fusion Beauty, which launched the first ever micro-injected collagen lip plumper, Lipfusion.  

SBLA® launched in 2018 with the first of its kind revolutionary and clinically proven Neck, Chin & Jawline Sculpting Wand to firm, lift, support and define the entire neck area. In 2020, SBLA introduced the first-ever topical product proven to melt-fat, backed by Harvard Medical research. The formula targets and treats the neck area to melt fat under the chin, boost collagen production and generate millions of new skin cells while you sleep.

In 2021, Randi partnered with supermodel and actress Christie Brinkley.

"At SBLA, our mission is to deliver products that women want but cannot find. We were so thrilled to learn about Christie's passion for our products because not only is she a legend in the beauty industry, but she truly shares the same mindset that we have in making a difference in the lives of women and men and the new vision of the company. This partnership is a demonstration of our unique place with consumers and the desire for women to feel their best without anything invasive or painful. As women ourselves in our 50s and 60s we have a shared perspective on and respect for this market need. We are ecstatic to be able to provide additional real solutions for unaddressed concerns." - Randi Shinder

“I remember being told that in my job I would be over the hill and done by the age of 30. But at 30 I was standing at the top of a mountain I had just hiked going, ‘I feel better than ever’. We want people to know that you are never too old to get it together. That the body will respond when you treat it right, when you give it the right tools and I want to help women do that.” - Christie Brinkley

Randi and Christie have received numerous accolades since the partnership was announced in February 2021 including WWD, Extra, People, New Beauty, Hello, and Yahoo Finance.

In the coming years SBLA Beauty will continue to develop scientific-based, clinically proven, unique skin-care products, expanding to bring SBLA to women around the world.

Randi Shinder, Founder And CEO
Entrepreneur, Beauty Authority, Brand Builder, Creator

In 2002, Randi launched her first beauty and fragrance company which was based in Canada with its first beauty product, called "Clean Perfume". Shinder then partnered with Jessica Simpson and developed a line of fragrance and beauty products called "Dessert Beauty". Then she went on to create the micro-collagen lip enhancer "LipFusion." In the span of a few years, Shinder sold various fragrances and beauty products in more than 46 countries.

Currently Randi is founder and CEO of SBLA Beauty, launched in 2018. SBLA Beauty (formerly SpencerBarnesLA) was created after she saw women searching the beauty space for a neck area sculpting solution that didn’t involve a surgical procedure. In 2018, SBLA released the Neck, Chin and Jawline Sculpting Wand. The neck wand has helped the appearance of more than 200,000 necks world-wide and Shinder began to work on the newest release, the XL, as the only non-surgical device to melt fat from the neck, chin, jawline and décolletage.

Randi Shinder has remained a leading contributor and disruptor throughout her career in the beauty industry.

Randi Shinder, Founder And CEO
Entrepreneur, Beauty Authority, Brand Builder, Creator

In 2002, Randi launched her first beauty and fragrance company which was based in Canada with its first beauty product, called "Clean Perfume". Shinder then partnered with Jessica Simpson and developed a line of fragrance and beauty products called "Dessert Beauty". Then she went on to create the micro-collagen lip enhancer "LipFusion". In the span of a few years, Shinder sold various fragrances and beauty products in more than 46 countries.

Currently Randi is founder and CEO of SBLA Beauty, launched in 2018. SBLA Beauty (formerly SpencerBarnesLA) was created after she saw women searching the beauty space for a neck area sculpting solution that didn’t involve a surgical procedure. In 2018, SBLA released the Neck, Chin and Jawline Sculpting Wand. The neck wand has helped the appearance of more than 200,000 necks world-wide and Shinder began to work on the newest release, the XL, as the only non-surgical device to melt fat from the neck, chin, jawline and décolletage.

Randi Shinder has remained a leading contributor and disruptor throughout her career in the beauty industry.

Christie Brinkley, Partner And Brand Ambassador

Christie Brinkley, American model, actress, and entrepreneur, gained worldwide fame with her appearances in the late 1970s Sports Illustrated Swimsuit Issues, ultimately appearing on an unprecedented three consecutive covers starting in 1979. She spent 25 years as the face of CoverGirl, and has appeared on over 500 magazine covers.

Brinkley went on to work as an actress, illustrator, television personality, photographer, writer, designer, and activist for human and animal rights and the environment.

The legendary supermodel, who has paved her own path in the beauty and lifestyle industry, immediately connected with the vision of SBLA Beauty and the efficacy of the products. In her new role as ambassador for and partner of SBLA, Brinkley will offer a personal perspective of the market together with CEO Randi Shinder and will collaborate on new product innovations.

Christie Brinkley, Partner And Brand Ambassador

Christie Brinkley, American model, actress, and entrepreneur, gained worldwide fame with her appearances in the late 1970s Sports Illustrated Swimsuit Issues, ultimately appearing on an unprecedented three consecutive covers starting in 1979. She spent 25 years as the face of CoverGirl, and has appeared on over 500 magazine covers.

Brinkley went on to work as an actress, illustrator, television personality, photographer, writer, designer, and activist for human and animal rights and the environment.

The legendary supermodel, who has paved her own path in the beauty and lifestyle industry, immediately connected with the vision of SBLA Beauty and the efficacy of the products. In her new role as ambassador for and partner of SBLA, Brinkley will offer a personal perspective of the market together with CEO Randi Shinder and will collaborate on new product innovations.

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