SBLA's mission is to offer and deliver anti-aging solutions or, as we like to call it, aging beautifully, products and solutions backed by science combined with unique applications that are alternatives to invasive in-office procedures.
SBLA Beauty offers hundreds of thousands of customers at-home alternatives to invasive in-office cosmetic procedures.
SBLA® Beauty is led by entrepreneur and beauty industry veteran Randi Shinder, founder of multiple iconic beauty brands.
The SBLA® story began in late 2018 with the revolutionary and clinically proven Neck, Chin & Jawline Sculpting Wand to firm, lift, sculpt, and define the entire neck area, including the décolleté . In 2020, SBLA introduced its Neck Sculpting Wand XL, the first-ever topical application proven to melt-fat, backed by Harvard Medical Research. The formula targets and treats the neck area to melt fat under the chin, boost collagen production and generate millions of new skin cells while you sleep.
In 2021, SBLA Beauty partnered with supermodel and actress Christie Brinkley.