Self-Renewing Scent Sphere™ Technology Reactivates the Fragrance

Each formula features patented Self-Renewing Scent Spheres™, which reactivate throughout the day with natural movement, allowing your fragrance to last 6-8 hours without reapplication.

I Smell Great™ is created using true extraction technology capturing the authentic scents Randi loves most.

This innovation is rooted in the same scientific philosophy behind SBLA: products that are backed by science, not just promise.

Created by the Founder of SBLA

Randi Shinder has spent over 25 years building category-defining beauty brands, including CLEAN Perfume and SBLA Beauty. With I Smell Great, she set out to solve a simple problem: fragrance that truly lasts while remaining clean and personal.

Her philosophy remains the same across every brand—identify a gap in the market and fill it with science-backed innovation. As Randi explains:

“I like to solve a problem… whatever fills a void in the marketplace that empowers people to feel their best — I’m going to do that.”

~ Randi Shinder

Clean, Skin-Conscious Fragrance

Naturally derived alcohol. Hypoallergenic.
Paraben free. Formaldehyde free. Cruelty free.

Designed to be gentle on skin and crafted with the same scientific rigor as SBLA.

Powered by patented Self-Renewing Scent Sphere™ Technology