Each formula features patented Self-Renewing Scent Spheres™, which reactivate throughout the day with natural movement, allowing your fragrance to last 6-8 hours without reapplication.

I Smell Great™ is created using true extraction technology capturing the authentic scents Randi loves most.

This innovation is rooted in the same scientific philosophy behind SBLA: products that are backed by science, not just promise.

Randi Shinder has spent over 25 years building category-defining beauty brands, including CLEAN Perfume and SBLA Beauty. With I Smell Great, she set out to solve a simple problem: fragrance that truly lasts while remaining clean and personal.

Her philosophy remains the same across every brand—identify a gap in the market and fill it with science-backed innovation. As Randi explains:

“I like to solve a problem… whatever fills a void in the marketplace that empowers people to feel their best — I’m going to do that.”

~ Randi Shinder